As the beauty industry continues to grow, so too does the need to become aware of the ingredients in the various products we use. From finding out what comprises a “natural product” to understanding how to differentiate between “non-toxic” products, the demand to make conscious decisions around our beauty choices is becoming larger. Let’s take a closer look at the clean beauty trends which will help us navigate these important choices.
1. Unpacking the Clean Beauty Trend
As the trend for natural and sustainable beauty continues to gain traction, understanding exactly what constitutes clean beauty is often a confusing task. After all, beauty products have been full of chemicals for decades. So, what makes clean beauty different?
Clean beauty is built to be just that: clean. This means that the ingredients used to make the products are free from harmful toxins, irritants, and preservatives, while still being effective and providing performance. But this definition varies from company to company, as many natural and organic beauty companies have their own standards to fit into the definition of clean beauty.
Unlike conventional beauty products, clean beauty is strictly non-toxic and natural. Instead of relying on synthetic or lab-made ingredients, these products comprise of:
- Natural extracts and essential oils
- Gentle plant oils and butters
- Organic produce and sustainable, reusable packaging
Clean beauty also encompasses many other ethical standards, such as not testing on animals, supporting community-driven business practices, and avoiding potentially hazardous preservatives and fragrances. In addition, many clean beauty products are organic-certified, meaning they are free from GMOs, pesticides, and herbicides.
However, clean beauty isn’t regulated by a governing body, so it’s important to do your own research before you make a purchase. Check the ingredient list on the product and look for sustainable certification labels to ensure that the product is truly clean. If you have the time, contact the company to ask about their ingredients and processes. Doing so will go a long way in helping you make an informed decision about the clean beauty product you’re purchasing.
2. A Closer Look at Natural and Non-Toxic Ingredients
Not all ingredients are created equally. Natural ingredients can offer a lot of benefits to your skin, while non-toxic ingredients are often seen as a safer alternative. Let’s take a closer look at how these two sets of ingredients can impact your skincare routine.
Natural ingredients are harvested from plants or mineral sources and help your skin in a variety of ways. Jojoba oil, for example, is a botanical oil with a molecular structure that closely resembles sebum. It helps the skin maintain its natural moisture balance. Botanical extracts (derived from natural plant sources) have been used for their antioxidant, anti-inflammatory, and anti-bacterial properties. Algae extract, for example, is high in minerals and amino acids that work together to hydrate, firm, and soothe the skin.
Non-toxic ingredients provide an additional layer of safety. Plant and mineral-derived compounds that are safe for human use, even if they are not necessarily natural, can be classified as non-toxic. These types of ingredients use current scientific understanding of chemistry and biology to offer safe treatments. For instance, niacinamide is a non-toxic alternative to treating acne-prone skin. It has anti-inflammatory and antioxidant properties, helping to reduce the visible signs of aging and acne.
It’s important to recognize the differences between natural and non-toxic ingredients. While both are safe to use, natural ingredients are typically derived from plants or other sources that occur in nature. Non-toxic ingredients, on the other hand, are man-made compounds that imitate the effects of ingredients found in nature. As a general rule, products with natural and/or organic ingredients will typically be more effective and have fewer side effects.
To sum it up, when it comes to natural and non-toxic ingredients there’s no hard and fast answer as to which is better. It’s best to do your own research and consult with a professional to determine which type of ingredients, natural or non-toxic, are best-suited for your skincare needs.
3. Exploring the Benefits of Clean Beauty
Life-Long Transformation
Clean beauty products are a powerful way to transform your life-long beauty routine. Not only are they free from harsh chemicals and toxins often found in conventional beauty products, but they are also cruelty-free and sustainable. Clean beauty products can do wonders for you and your skin, allowing you to look and feel your best while staying safe and healthy.
Improved Skin Protection
Clean beauty products provide improved skin protection due to their lack of harsh chemicals and toxins. The ingredients in clean beauty products are usually natural and plant-based, making them better for you and for your skin in the long-term. The healthy ingredients help nourish and protect your skin, leading to a more flawless complexion.
Safer & Less Irritation
Since clean beauty products are free from the harsh chemicals found in conventional beauty products, you are at much less of a risk of skin irritation. Clean beauty products are usually oil-based, which helps to keep your skin hydrated and in better shape. The oils help to lock in moisture and protect your skin from environmental damage.
Eco-Friendly & Animal Welfare
Clean beauty products are often vegan, or made with ingredients that are free from animal byproducts. In addition, the packaging used to hold clean beauty products is typically eco-friendly, and the products are often made with sustainable, natural sources. Therefore, while you’re looking and feeling your best, you can also feel good about choosing products that are made in an ethical way.
Chemical-Free & Cost Efficient
Clean beauty products are usually free from potentially harmful chemicals, which can not only save your skin from the adverse effects of harsh ingredients, but can save you money as well! Clean beauty products usually come at a fraction of the cost of conventional beauty products, allowing you to have more bang for your buck.
Pick What Works For You
No beauty regimen is one-size-fits-all, so it is important to find what works best for you and your individual skin needs. Clean beauty products provide a safe and natural way to do just that, while also being eco-friendly. Explore all of the options and discover what clean beauty products can do for you and your skin.
4. Navigating the Clean Beauty Marketplace
Buyers Guide
can be overwhelming. With so many brands, products, and trends, how do you choose the right one for you? Here are some tips to help you navigate the clean beauty marketplace.
- Do your research. The best way to make sure you’re getting the safest and most effective clean beauty products is to do your research. Look into different brands and products, read customer reviews, and check out ingredient labels.
- Think about your skin type. It’s important to choose clean beauty products that are suited for your skin type. Think about your skin’s needs and consider which ingredients can help provide the best results.
- Try samples. Most clean beauty product brands offer samples, so take advantage of buying or requesting them and test out the products before investing in the full-sized versions.
- Look for certifications. Third-party certifications can help you find clean beauty products that have passed certain safety and ingredient criteria. Look for signs like EWG Verified, USDA Organic Certified, and Vegan Certified.
- Read ingredients. While there are still some gray areas, it’s important to read the ingredient labels of clean beauty products. Check for known potential irritants and suspicious ingredients.
- Learn about the brand. It’s always a good idea to take a look at the background and story of the clean beauty brand you’re thinking about purchasing from. Get to know their values and mission to make sure it aligns with your own.
By following these tips, you’ll be well on your way to finding the perfect clean beauty product for you. Happy shopping!
It is clear that the clean beauty trend is due to stay, as more and more people become conscious about what goes into their beauty and skincare products. So, why not take this opportunity to explore all the amazing natural and non-toxic products out there? With the right information, guidance, and products, you can confidently take steps towards clean, natural, and beautiful skin. Get glowing!
